This design was one that needed to be simplistic because it had to depict the companys name and moto. Name being Remove All Your Limits and the moto of forging the path to success.
The pen is depicting the ability to be creative and removing its pen like limits.
Upon being briefed with the specification of this design. It had to be an outside the box approach. Although the request was set from a dentist company, they’d already made it clear they didn’t want to just portray teeth. They wanted to portray the emotion and feeling people took away and that was a new found confidence and uplifted feeling.
Upon briefing, this logo was headed towards a vectored version but throughout the design process they really loved the style and approach that was taken and they decided they actually would like it to be graphic based. It turned out really well and they were pleased.
This design needed to represent what the company did on a regular. Although I didn’t work with them directly, I was working for the graphic design company they hired and this came down to me.
This logo, they wanted to capture the fierce element of their football club. The lion was the tipping point for that and the flag and colors in his mouth to represent the hometown’s club.
They were pleased with the fact that the logo portrayed their team well.
This Logo design was to depict a new dawn with the sun rising and showing the lushful gardens in relation to the beautiful deals they have going.
This Logo, they wanted something them represented their natural force of the team which is depicted via the logo. The different elemental which surrounds the orb represent different skill sets coming together to make one hell of a team.